"Every business is in a war for customers. Tancer makes a compelling case for why you need a strategy for online reviews."
—Jay Robb, The Hamilton Spectator
"This well-researched and very timely book should be of interest to consumers, students of business, business owners, and all others affected by such evaluations. Highly recommended."
"As physicians, we know only too well the importance of online reviews. Yet, online reviews affect all business owners. Some research has been conducted into the importance of online reviews (no doubt, with more to come), and many best practices have been developed to aid business owners who receive negative online reviews. Mr. Tancer draws on this research as well as his own to effectively dissect this 'critic economy' we live in and offers practical advice on how to navigate these often murky and sometimes dangerous waters."
—Jeffrey Benabio, M.D., Dermatology News
"As the industry rushes headlong into the holiday season, Tancer’s advice is well worth heeding. You may just convert some detractors into customers."
"Tancer offers a lot of pragmatic advice, telling readers how to create a customized online review strategy and proving his point that 'review engagement is directly related to increased sales.'"
“Tancer identifies the attributes—such as transparency and passion—that will win a company more and better reviews. He also advances an array of suggestions for improving and drawing on this treasure trove of data.”
“Worth a read—and a reread.”
“Terrific! Amazing! Fantastic! Reviews are everywhere and their commercial importance is growing. Bill Tancer masterfully unveils what’s behind the ‘critic economy’ so businesses can benefit—and not be bludgeoned—by ubiquitous reviews. Bravo!”
—Kenneth Cukier, coauthor of Big Data
“With Everyone’s a Critic, Bill Tancer has hit the business book superfecta by writing one that is important, timely, useful, and fun to read. Whether you are a business owner, a marketer, or just an ordinary consumer like me, you will love his exploration of the online reviewing phenomenon that has transformed the competitive landscape—and that businesses ignore at their peril.”
—Bo Burlingham, author of Small Giants
“A great guidebook to the most influential and most misunderstood online marketing channel.”
—Martin Lindstrom, author of Buyology and Brandwashed
"If you’re in business, it’s indisputable that reviews matter—a lot. Read this book NOW to understand how to tackle reviews—the good, the bad, and the ugly. Then leave your own review!”
—Dave Kerpen, NY Times Bestselling author, Likeable Social Media, Likeable Business and The Art of People
“The old adage of ‘The customer is always right’ is now ‘The customer is always reviewing’—and business owners better be prepared. Fortunately, Bill Tancer has created an essential guide to the new world of online reviews. From dealing with bad reviews, even to the point of embracing them, to natural steps to ensure good reviews flow, this is a five-star must-read.”
—Danny Sullivan, founding editor, Marketing Land