Upcoming Events

Local Lift Tour
Presented by Yelp & Main Street Hub

June 16, 2015 San Francisco, California | register
June 18, 2015 Seattle, Washington | register
June 23, 2015 Chicago, Illinois | register
June 24, 2015 Miami, Florida | register
June 30, 2015 New York, New York | register

Join us for an exciting opportunity to sit down with NYT best- seller and customer review authority Bill Tancer, along with experts from Yelp and Main Street Hub. Whether you’re new to online marketing or a seasoned veteran, the Local Lift Tour will provide you with helpful tips that you can use right away. Local Lift was created to give small businesses the opportunity to meet and learn from some of the country’s leading online marketing experts in a laid back and personal environment. We’ll share valuable research about consumer behavior, online reviews and how to use the tools available to you to win new customers. 

Don’t miss these free events, where you'll learn and network with local business owners in a fun and intimate environment. Early bird attendees have an opportunity to get a free copy of Bill’s latest book “Everyone’s a Critic: Winning Customers in a Review-Driven World.”

Digital Strategies for Health Communication
Tufts University School of Medicine
July 19—July 24, 2015


Bill will host a session on Wednesday, July 22. The event enables attendees to "Learn how to develop and implement a digital strategy to drive a health organization’s online presence, specifically the processes for selecting, using, managing, and evaluating the effectiveness of web, social media, and mobile technologies."


Past Events

How to Thrive in a Review-Driven World: Online Review Insights

Aired April 29, 2015

NY Times Best Selling author Bill Tancer, the world's leading authority on online customer reviews, shared insights on how to leverage the most important and least understood marketing channel for your business. The session explored how businesses engage customers on social media sites like Yelp, including how they deal with bad reviews and success steps for great reviews based on his latest book, Everyone's a Critic: Winning Customers in a Review-Driven World (#EveryonesACritic). Presented by Yelp for Business. 

SMX West 2015 Keynote: Everyone's A Critic
Wed., March 4, 2015

Keynote: 5:00-6:00 pm > download Bill's slides
Book Signing: 6:00-6:30 pm

During his keynote at Search Engine Land’s SMX West 2015, Tancer shared his knowledge and experience as an online consumer behavior expert to open up the world of Yelp reviews, TripAdvisor posts and beyond. He covered the funny, wacky and weird way consumers use these services to vent, complain and praise based on his book "Everyone's a Critic." He also helped attendees understand how important these platforms are to their businesses and the types of strategies to use.

Read press release


Listen to the replay: Everyone’s a Critic - Winning Customers in a Review Driven World

Watch the replay

Over eighty percent of consumers check online reviews before making purchase decisions. In fact, consumer-generated reviews are now the most influential form of social media. Join Experian Marketing Services’ Bill Tancer, The New York Times Best Seller of Click: What Millions of People Are Doing Online and Why it Matters and his newly released book, Everyone's a Critic: Winning Customers in a Review-Driven World, to learn how you can leverage online reviews to your advantage.  Learn more and watch now


Past Events


How Your Business Can Thrive in a Review-Driven World
Market New York Expo 

Thursday, May 21, 2015 11:30 - 12:30
Jacob Javits Center, New York, NY

Yelp’s Dir. of Business Outreach Darnell Holloway hosted an informative and candid fireside chat with NYT best-selling author and consumer behavior expert, Bill Tancer. They covered how consumers review sites work, how to respond to negative reviews, ways to interact with happy customers and share their experiences based on Bill's book "Everyone's a Critic."

Dec. 9, 2014


Bill shared insights from his new book "Everyone's a Critic" as part a program Mohr Davidow Ventures describes as a "series of hosted events that provide a platform for sharing knowledge, not just between partners and entrepreneurs, but also, with external thought leaders and best-of-breed peers."

Nov. 11, 2014

Keynote: How Top Brands Attract Consumers

TriZetto Executive Vision Summit

Bill Tancer, NY Times Bestselling Author and GM of Global Research, Experian Marketing Services
Don Peppers, Acclaimed Author, Business Thought Leader and Founding Partner of Peppers & Rogers Group

Nov. 6, 2014

ad:techNY: What millennials are thinking from content to brands

They have accurately swayed the outcome of the last two presidential elections. They have deeply shifted the changes in consumption patterns, social patterns and even the trends in entertainment. This session explored who millennials are, what they want, and the impact this generation will have on society. Panelists: Bill Tancer, Experian Marketing Services; Performer and Millennial Artistpreneur Daria Musk; Edwin Wong, senior director of B2B Insights with Yahoo!; Elliot Lum, VP of Strategic Marketing at Columbia Records; and Kesila Childers, VP of Digital Media for Bunim/Murray Productions.  read a recap on the AllVoices blog