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Interview: Author Bill Tancer On The Search Impact Of Reviews

June 1, 2015, Mark Traphagen, Search Engine Land

Bill sat down with Search Engine Land's #SEO editor Mark Traphagen to discuss the relationship between organic search and reviews. more >

Retailers urged to maximise power of user-generated content

April 30, 2015, Ben Sillitoe, Essential Retail

Insights from the book "Everyone's a Critic" cited in this article from the UK exploring why retailers need to incorporate customer feedback on their websites - part of the growing focus on user-generated content (or UGC).  more

Podcast: Online Review Tactics and Consumer Analysis for Amplification

April 23, 2015, Mass Amplify with host Britt Michaelian

Hear Bill explain how to laser-focus your marketing. Discover what drives customers to review your business, and how to mass amplify insights from their positive (and negative) ratings.  listen

Ignoring online reviews: It could put you out of business

March 16, 2015, Jay Robb, The Hamilton Spectator

In this spectacular review of Bill Tancer's latest book, Jay Robb concludes "'Everyone's a Critic' should be required reading for every small business owner in Hamilton."  more

How to Get Critical Online Reviews in Today’s Social Economy

March 4, 2015, Virginia Nussey, Bruce Clay, Inc.

Bill's SMX West keynote presentation covered what we know about online reviews and how online reviews are changing business. Bill also gazed into the future of online reviews. more

WebcertainTV: How to Thrive With Online Reviews

March 4, 2015, WebCertainTV

Bill sat down with Webcertain to preview his #SMX keynote on "Everyone's a Critic: Winning Customers in a Review-Driven World"  watch


Online Reviews on Purchase Pages Increase Conversions — A Conversation with Bill Tancer

Feb. 23, 2015,  Kristi Kellogg, Bruce Clay, Inc.

New York Times best-selling author and general manager of global research at Experian Marketing Services Bill Tancer leads a review on reviews ahead of his keynote address at Search Marketing Expo (SMX) West (#SMX). more

What Brands Need To Know About Online Reviews: 5 Questions With NYT Bestselling Author Bill Tancer

Feb. 4, 2015, Amy Gesenhues, Marketing Land

Online review expert and author of "Everyone's a Critic" explains why brands need to pay attention to what consumers say online. more

How The Sharing Economy Will Lead To The Growth Of Online Reviews

Feb. 4, 2015, Elisabeth Osmeloski, Search Engine Land

Keynote Speaker & NYT Best Selling Author Bill Tancer to share insights about online reviews at SMX West in Silicon Valley, March 4, 2015. more

How Your Employer Brand Can Benefit From a Bad Review

Feb. 3, 2015, LeeAnn Prescott, Simply Hired Blog

More than 20 years ago the Internet reinvented job advertising, job searching and employer research. But every technology advance seemingly comes with its dark side. The proliferation of online reviews for just about everything has left many... more

Reviewing 'Everyone’s a Critic'

Jan. 14, 2015, Jeffrey Benabio, MD, Dermatology News

This excellent review of Bill Tancer's latest book offers a physician's perspective on the importance of online reviews and ratings in healthcare, and the challenges and opportunities medical practices share in common with other small businesses. more

Author Bill Tancer on Using Online Reviews for Your Business

Dec. 19, 2014, Authority Marketing with John Cass

Bill was a guest on the Authority Marketing Roadmap podcast hosted by John Cass. The discussion explored Bill's take on the exciting world of online reviews. more

NYT Best-Selling Author And Consumer Behavior Expert Bill Tancer To Keynote SMX West 2015 (Press Release)

Dec. 10, 2014, Search Engine Land & Marketing Land

Author of "Everyone's a Critic: Winning Customers in a Review-Driven World" and GM of Global Research for Experian Marketing Services to be featured speaker at Search Engine Land's conference on March 4, 2015.  read the announcement

16 Perfect Holiday Book Gifts for the Business People You Know

Dec. 9, 2014, Dave Kerpen, LinkedIn Pulse

Put these top picks from the Young Entrepreneur Council on your shopping list! Landing at #3: Everyone's A Critic.  read the post


Five rules to better leverage online reviews

Dec. 9, 2014, Experian

Consumer-generated reviews are now the most influential form of social media. Bill Tancer sat down to discuss how businesses can leverage online reviews to their advantage, especially during the critical holiday season.  read the post

Everyone’s A Critic: 5 Ways Startups Can Take Control in a User Review-Driven Economy

Dec. 4, 2014, Beantown Media Ventures

BMV writes: "In today’s review-driven economy, everyone is a critic. That’s the topic of a new book by Bill Tancer, the general manager of global research at Experian Marketing Services, who makes the case for the power of internet-based consumer reviews."  read the post

4 Ways to Arm Yourself Against Negative Online Reviews

Nov. 24, 2014, Inc., Christina DesMarais

"Know this: Ignoring what people are saying about your company online isn't doing you any good." 
read the article

3 Books Small Business Owners Should Read

Nov. 21, 2014, Small Business Forum,

Rieva Lesonsky says, "There is so much small business owners need to know to operate at peak performance. Luckily we live in the Information Age with plentiful resources." Here she recommends "Everyone's A Critic" with Geoffrey Moore's "Crossing the Chasm," ranked by Inc. magazine as one of the “Top 10 marketing books of all time,” and Sell Local, Think Global by Olga Mizrahi.   read the article

Mine Gold in Online Reviews to Increase Bottom Line

Nov. 11, 2014, Investor's Business Daily, Michael Mink

"As marketers target Facebook (NASDAQ:FB), Twitter (NYSE:TWTR), Instagram and other sites, user-generated content through online reviews ties each social media platform to revenue."  read the article

What millennials are thinking from content to brands

Nov. 7, 2014, Allvoices, Aaron Lanton

Highlights from the ad:tech New York thought leaders panel featuring Bill Tancer, Experian Marketing Services; Performer and Millennial Artistpreneur Daria Musk; Edwin Wong, senior director of B2B Insights with Yahoo!; Elliot Lum, VP of Strategic Marketing at Columbia Records; and Kesila Childers, VP of Digital Media for Bunim/Murray Productions.  read the post

When Things Go Wrong

Nov. 6, 2014, SiriusXM Wharton Business Radio channel 111

Bill Tancer and Angie's List founder Angie Hicks explored life through the lense of the customer with host Christian Terwiesch, professor in Wharton’s Operations and Information Management department and co-director of Penn’s Mack Institute of Innovation Management.  listen to the archive (subscription)

When Reviews Go Rogue

Nov. 4, 2014, STORES Magazine/National Retail Federation, Susan Reda

Bill's timely advice to take reviews head-on grabbed Susan Reda's attention at STORES Magazine. She says, "As the industry rushes headlong into the holiday season, Tancer’s advice is well worth heeding. You may just convert some detractors into customers."  read the full article

Why Bad Reviews Can Be Good Reviews

Oct. 29, 2014, Sarah Peters

Inspired by Bill's appearance on WNYC radio, Sarah writes: " an interesting twist of human psychology, bad reviews aren’t always a bad thing. In fact, a little bit of negativity can work in your favor."  read the post

Yes, Uber Drivers are Rating You. Welcome to the Future of Online Reviews.

Oct. 18, 2014, LinkedIn Pulse, Bill Tancer

In this top-rated post on the LinkedIn Pulse network, Bill Tancer predicts more companies will follow the lead of brands like Uber and Airbnb by adopting bilateral or recripocal reviews.  read the post

Making Online Reviews Work for You

Oct. 16, 2014, WNYC, The Brian Lehrer Show

From "Author Bill Tancer offers advice to business owners on making the most of online reviews -- even the negative ones." Here's his lively conversation with Brian Lehrer.  listen or download