Here's a sneak peek at Bill talking about the wealth of customer insights available to businesses of all sizes.
He notes, "...study your data and understand where your customers, your prospects fall within the different segments of online use and smartphone usage." In this segment with Britt Michaelian, Bill reveals his #1 marketing tip for business owners and marketers:
"This is the wave of the future. We're going to have to become smarter and more granular in our understanding of our customers and prospects and message to them in the way that they prefer to consume information."
For Bill's upcoming book events, including his U.S. #LocalLiftTour stops in San Francisco, Seattle, Chicago, Miami and New York with @Yelp and @MainStreetHub, visit www.locallifttour.com or follow @billtancer on Twitter.