Bill spoke with host Britt Michaelian about what drives customers to review businesses online and how to unleash insights from their positive (and negative) comments for mass amplification. Listen in for 30 minutes of non-stop wisdom to transform your marketing:

Their conversation is full of gems for marketing pros to get more bang for their buck online, and it even reveals one of the biggest free sources of competitive intelligence that small business owners and marketers often overlook.

Britt shared some of our favorite potent quotables from the show:


Learn how to harness customer reviews to grow your business by reading Bill's latest book, Everyone's a Critic: Winning Customers in a Review-Driven World (available on Amazon and your favorite bookstore).

For more tips to amplify your success, follow @massamplify and @BrittMichaelian: Listen in at and subscribe at