Botto Bistro in Richmond, CA has taken the negative Yelp spin to a whole new level, by encouraging their patrons to give the restaurant one-star reviews on Yelp.  According to the Botto website, diners that come in with proof of their one-star review will be rewarded with a 25% discount on pizzas. 

Taking a page from Bolt Barber's "People Hate us on Yelp" campaign that I featured in my upcoming book, the owners of Botto Bistro have taken negative social media marketing to a new level.  Interesting to note that the restaurants overall Yelp reviews are 2 1/2 stars, while Google reviews shows a 4 1/2 (with eight reviews).



AuthorBill Tancer