A New York Times Best Selling author and former online columnist for TIME magazine, Bill Tancer brings more than 15 years of marketing, market research and corporate strategy experience to Experian Marketing Services. As the general manager for Global Research, Bill leads a team of research analysts providing cutting- edge research and insight into online consumer behavior and the application of online competitive intelligence.
Bill's analysis of the online landscape has been quoted extensively in the press, including the Wall Street Journal, New York Times, USA Today, Business Week, Television Week, Forbes Online and CNN Money. Bill is a frequent guest on CNBC, and has been interviewed on MSNBC, NPR, Dow Jones Marketwatch, CNN Radio and CBS Radio. Bill’s analysis of the online landscape was a feature subject in ABC News’ hit series 20/20.
Additionally, he was named Television Week's "12 to Watch" for 2008. Bill has served on the board of directors for SEMPO, and he is currently on the advisory board for the PEW Internet and American Life Project. Prior to joining Hitwise, Bill led market research and strategy teams at LookSmart, Zaplet, NBC Internet and Pacific Bell Internet Services. Bill has also covered the internet sector for Gartner Group as a senior technology marketplace consultant.
Bill is located in San Francisco, CA.