Tune in Tomorrow 8/29 to Good Morning America and 20/20
By admin | August 28, 2008
I’ll be on Good Morning America in the 8am hour and my interview with Elizabeth Vargas will be on 20/20 at 10:00pm (ET/PT) tomorrow evening. If you haven’t left yet for the holidays tune in and hear about data that I discuss in Click as well as some new data.
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Freakonomics Guest Posts
By admin | August 21, 2008
This month I was honored to be a guest blogger for the Freakonomics Blog on NYTimes.com. You can check out my posts on the stimulus package and the adult industry, gas prices and Internet sensitivity, and early adopters online.
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First Review For Click
By admin | August 21, 2008
The first review for Click:
From Publishers Weekly
Do Americans really spend that much time surfing porn sites? Which demographic visited Anna Nicole Smith’s Web site most frequently? Who reads Perez Hilton? More than mere trivia nuggets, the answers to these questions define online behaviors among a varied mix of Internet users. Tancer, who leads global research at Hitwise, an online market research company, guides the reader through the search patterns among 10 million Internet users, challenging myths and making new discoveries about the psychology of consumers, illustrating that clicks speak louder than words and can reveal unspoken truths about individual drives that are not expressed via other forms of media. Everyone from marketing managers who want to know how much power social networking sites wield in the online market to political pollsters trying to decipher the disconnect between exit polls and election results would be advised to heed his research. Witty and invaluable in its insights, this book is destined to become a primer for online marketers and usability experts while shedding new light on the mindset and curiosities of the average Web surfer, i.e., your friends and neighbors. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Read Chapter One: (PPC) Porn, Pills and Casinos
By admin | June 20, 2008
In an exclusive offer through ABCNews.com, you can read the first chapter of Click online by clicking here. The chapter, entitled PPC - Porn, Pills and Casinos (the title was suggested by my friend Rafael Zorrilla) takes us into dark underside of the Internet, posing questions such as; what is the most popular day of the week for adult entertainment online, and is there a tradeoff between online poker betting and sports betting?
I’d be very interested in your feedback once you’ve read the chapter, leave me a note here (in the comment section) if you’re so inclined.
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Click Blog on ABCNews.com is Live
By admin | May 23, 2008
This week our blog on ABCNews.com went live. I’ll be using this amazing platform to apply Hitwise data to provide insight on items in the news. In the first post that you can find here, we explored how search term data reveals that most U.S. Internet users that searched for Myanmar over the last weeks were trying to understand more about the country, specifically where it is located. On Tuesday we’ll be posting about gas prices and their effect on summer road trips.
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Archuleta v. Cook - Battle of the Davids
By admin | May 20, 2008
Head on over to Hitwise Intelligence and see the latest data on search volume for the two American Idol finalists, David Archuleta and David Cook. In Click, I discuss my history of making reality television show predictions using search term data as a proxy for popularity. Let’s see how I do this season.
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This Week’s TIME Science of Search Column
By admin | May 11, 2008
This week, I’m writing about social networks that are off the beaten-path. So far I”ve found networks devoted to tractors, matchbox car collections, even a social net for smokers. Have you come across any unusual forums or networks? If so drop me a line in the comments.
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Welcome to My New Blog
By admin | May 11, 2008
Click, What Millions of People do Online and Why it Matters is due to be published on September 2, 2008. This blog will serve as a forum to discuss some of the ideas and data in the book and how they relate to current events. This site will also serve as a launching point for discussions on how our Internet behavior provides a unique looking-glass into who we are. I look forward to interacting with you.
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