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Bill Tancer is the general manager of global research at Hitwise, the world’s leading online competitive intelligence services. Tancer and his team of analysts are widely quoted throughout the industry on the latest Internet trends. He appears as a frequent guest on CNBC, has been quoted in The Wall Street Journal, The New York Times, the Washington Post and USAToday on topics ranging from the state of e-commerce to predicting American Idol winners using search term research. Tancer also writes a weekly column for Time magazine (Time.com) entitled "The Science of Search.".

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« Lipstick and the Narrative Fallacy | Home | Dancing with the Stars - Right Again! »

Dancing with the Stars - Season 7

By admin | November 25, 2008

I’ve had a number of requests to apply the arbitrage/prediction model we discussed in Click for the season finale of Dancing with the Stars this evening.   First a chart of searches on the remaining contestants:

Television host/personality Brooke Burke has maintained a consistant lead in searches over the course of the season, but lets not forget the infamous Stacy Keibler Correction Coefficient that caused an incorrect prediction in the second season of the show.

Sure enough, adding to the complexity of our prediction is the fact that Burke has posed for Playboy, filling top search terms with requests for “Brooke Burke Hot Photos” and “Brooke Burke Nude.”  Surprisingly, teen Hannah Montana heartthrob Cody Lindley has some SKCC searches such as “Codey Lindley shirtless” clouding his search term popularity.  Footwork challenged Warren Sapp, whose popularity has surged over the last week is clear of any Keibleresque search term.

Unfortunately, only 50% of DWTS final results are attributable to viewer popularity, the rest is in the hands of the judges, who arguably are scoring based on dance merit.  Despite the SKCC issues, based on her search popularity and consistantly high judges scores, I’m calling this one in favor of Brooke Burke.

Topics: Uncategorized |

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