Click
Click

About Me

Bill Tancer is the general manager of global research at Hitwise, the world’s leading online competitive intelligence services. Tancer and his team of analysts are widely quoted throughout the industry on the latest Internet trends. He appears as a frequent guest on CNBC, has been quoted in The Wall Street Journal, The New York Times, the Washington Post and USAToday on topics ranging from the state of e-commerce to predicting American Idol winners using search term research. Tancer also writes a weekly column for Time magazine (Time.com) entitled "The Science of Search.".

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Blogroll

Search


« Click Across America Contest | Home | Lipstick and the Narrative Fallacy »

Wall Street Troubles and Internet Behavior

By admin | September 29, 2008

Several weeks ago I had the pleasure of sitting down with Maurna Desmond at Forbes to discuss Hitwise data and what light Internet behavior might shed on our reaction to the Wall Street crisis.  In preperation for our interview (you can view the video here), Maurna had an interesting idea.  What if we narrowed our view of online behavior to the richest U.S. Internet visitors, has their behavior changed over the last year.  Indeed, if we look at Claritas PRIZM segment #1, the Upper Crust (most affluent segment in the U.S.) one year ago was acting as we’d expect online, visiting their stock portfolios.  Interestingly, when we did the same analysis as of one month ago, stock portfolios were at the bottom of the list for this same segment.

Our data was telling us that this affluent segment was visiting diversionary sites like celebrity blogs and game sites rather than visiting their shrinking portfolios.

In preparation for my Interview on NPR’s Talk of the Nation last week, I learned another interesting facet to our data, search terms containing “portfolio” and “login” were on the increase.  It seems that many of us, facing the gloomy news from the center of our financial universe were once again interested in viewing our portfolio.  Based on the term patterns though, it appears many of us have been away so long, we forgot how to log-in.

Topics: Uncategorized |

4 Responses to “Wall Street Troubles and Internet Behavior”

  1. Kylie Batt Says:
    April 15th, 2010 at 4:08 pm

    Да, действительно. И я с этим столкнулся. Давайте обсудим этот вопрос. Здесь или в PM….

    Администратор магазина  In preperation for our interview (you can view the video here), Maurna had an interesting idea.  What if we narrowed our […….

  2. Kylie Batt Says:
    May 19th, 2010 at 4:22 pm

    Я Вам очень благодарен за информацию. Я воспользовался этим….

    Инженер по согласованию/Инженер ПТО  In preperation for our interview (you can view the video here), Maurna had an interesting idea.  What if we narrowed our […….

  3. RICARDO Says:
    July 20th, 2010 at 12:17 pm


    Medicamentspot.com. Canadian Health&Care.Best quality drugs.Special Internet Prices.No prescription online pharmacy. No prescription pills. Order pills online…

    Buy:Zocor.Wellbutrin SR.SleepWell.Lipothin.Benicar.Lipitor.Aricept.Nymphomax.Female Pink Viagra.Prozac.Amoxicillin.Advair.Cozaar.Acomplia.Female Cialis.Lasix.Zetia.Seroquel.Buspar.Ventolin….

  4. scales Says:
    August 29th, 2010 at 9:21 pm

    chords http://qaveryh.05KIAPARTS.US/tag/chords+Berkel+scales/ : Berkel…

    Berkel…

Comments