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Bill Tancer is the general manager of global research at Hitwise, the world’s leading online competitive intelligence services. Tancer and his team of analysts are widely quoted throughout the industry on the latest Internet trends. He appears as a frequent guest on CNBC, has been quoted in The Wall Street Journal, The New York Times, the Washington Post and USAToday on topics ranging from the state of e-commerce to predicting American Idol winners using search term research. Tancer also writes a weekly column for Time magazine (Time.com) entitled "The Science of Search.".

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

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The Baby Names Conundrum

By admin | September 3, 2008

I had a great radio interview this afternoon with Krys Boyd on NPR affiliate KERA in North Texas.  During the call Krys asked if I had any unsolved mysteries and I mentioned the baby names chart.  While the spikes have dissipated since I first drew this chart two years ago, there are still some dramatic traffic increases.  Any ideas on what caused these spikes?

Here’s a comment from Jessica who responded before I could get this chart posted.

I heard your interview on Think from NPR. You mentioned the odd spikes in baby name searches. I have a couple suggestions that might help you. Women find out the sex of the their baby in their second trimester. They may also be looking for names at the end of their pregancy, in anticipation of the delivery. I would also consider the first month of pregnancy since women find out they are pregnant within 4 weeks of conception. So I would plot the spikes in births and then count back one month, 4 months, and 7 months. Don’t forget, births spike after a major event, such as a natural disaster, 9/11, or a major war. I hope this helps.

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6 Responses to “The Baby Names Conundrum”

  1. Baby Names Says:
    September 3rd, 2008 at 3:25 pm

    Interesting chart! It’s strange how the general trend is so downhill. You might have thought more people would be turning to the internet for baby names.

    I can’t think of any reasons for the spikes, unfortunately :(

  2. Jenny Chu Says:
    September 22nd, 2008 at 8:38 pm

    It’s always worth looking at media coverage of the topic during that time - a big New York Times Magazine article, or a special on babycenter.com, could have created a lot of search traffic.

  3. baby names person Says:
    October 4th, 2008 at 2:54 am

    I think the spikes could be explained by alot of media attention on a celebrity couple having a baby. Jolie/Pitt…. Tom cruise as well.

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