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About Me

Bill Tancer is the general manager of global research at Hitwise, the world’s leading online competitive intelligence services. Tancer and his team of analysts are widely quoted throughout the industry on the latest Internet trends. He appears as a frequent guest on CNBC, has been quoted in The Wall Street Journal, The New York Times, the Washington Post and USAToday on topics ranging from the state of e-commerce to predicting American Idol winners using search term research. Tancer also writes a weekly column for Time magazine (Time.com) entitled "The Science of Search.".

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

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economics

Guest Column For the Times UK

Saturday, February 28th, 2009

When times are bad, click on a cup of tea
Close analysis of internet searches shows how we really react to events like the global downturn

Bill Tancer

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On stage in a crowded meeting room in Central London in 2006, I impulsively decided to go out on [...]

Lipstick and the Narrative Fallacy

Tuesday, November 25th, 2008

One of my favorite recent books is Nassim Taleb’s Black Swan.  While reading the book last year, I was struck by a point that Nasssim made regarding the narrative fallacy, or our inclination as analysts to only look at data in the light of our chosen hypothesis (highlighting data that makes our point and ignoring [...]

Freakonomics Guest Posts

Thursday, August 21st, 2008

This month I was honored to be a guest blogger for the Freakonomics Blog on NYTimes.com.  You can check out my posts on the stimulus package and the adult industry, gas prices and Internet sensitivity, and early adopters online.