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About Me

Bill Tancer is the general manager of global research at Hitwise, the world’s leading online competitive intelligence services. Tancer and his team of analysts are widely quoted throughout the industry on the latest Internet trends. He appears as a frequent guest on CNBC, has been quoted in The Wall Street Journal, The New York Times, the Washington Post and USAToday on topics ranging from the state of e-commerce to predicting American Idol winners using search term research. Tancer also writes a weekly column for Time magazine (Time.com) entitled "The Science of Search.".

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

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New Click Column in the Wall Street Journal

Saturday, February 21st, 2009

I’ve started a new column that will appear regularly in the Wall Street Journal (online at WSJ.com).  Here’s my first piece on Hulu.com.
In “Alec in Huluwood,” Hulu.com’s first-ever Super Bowl TV spot, Alec Baldwin describes how the streaming video site, a joint venture between NBC Universal and News Corp., will allow television to fully, finally [...]

Dancing with the Stars - Right Again!

Wednesday, November 26th, 2008

Mark us down for another reality television show prediction. Yesterday we posted that Brooke Burke (despite a significant Stacy Keibler Correction Coefficient) would win dancing with the stars.  As many of you noticed however, I accidently left Lance Bass off of the final chart.  Here’s a corrected chart:

Dancing with the Stars - Season 7

Tuesday, November 25th, 2008

I’ve had a number of requests to apply the arbitrage/prediction model we discussed in Click for the season finale of Dancing with the Stars this evening.   First a chart of searches on the remaining contestants:

Television host/personality Brooke Burke has maintained a consistant lead in searches over the course of the season, but lets not [...]

Wall Street Troubles and Internet Behavior

Monday, September 29th, 2008

Several weeks ago I had the pleasure of sitting down with Maurna Desmond at Forbes to discuss Hitwise data and what light Internet behavior might shed on our reaction to the Wall Street crisis.  In preperation for our interview (you can view the video here), Maurna had an interesting idea.  What if we narrowed our [...]

Click Across America Contest

Wednesday, September 3rd, 2008

New authors can pick-up some weird habits.  Specifically, we obsessively check our Amazon rankings, and also have the urge to drop into every conceivable bookstore in our path to look for book copies and how they’re displayed.  This evening I received an email from my brother-in-law Jonathan who noticed copies of Click at Book Passage [...]

The Baby Names Conundrum

Wednesday, September 3rd, 2008

I had a great radio interview this afternoon with Krys Boyd on NPR affiliate KERA in North Texas.  During the call Krys asked if I had any unsolved mysteries and I mentioned the baby names chart.  While the spikes have dissipated since I first drew this chart two years ago, there are still some dramatic [...]

Sara Palin “Hot Photos”

Wednesday, September 3rd, 2008

This week’s Science of Search column in TIME demonstrates how search term data can illuminate what really interests us in the presidential compaign (this particular column, as of today is the most read story on the TIME site).  Check out the column here.

More Reviews (TIME and USAToday)

Wednesday, September 3rd, 2008

Check out the latest reviews of Click that were posted this week in TIME and on USAToday.

Tune in Tomorrow 8/29 to Good Morning America and 20/20

Thursday, August 28th, 2008

I’ll be on Good Morning America in the 8am hour and my interview with Elizabeth Vargas will be on 20/20 at 10:00pm (ET/PT) tomorrow evening.  If you haven’t left yet for the holidays tune in and hear about data that I discuss in Click as well as some new data.

First Review For Click

Thursday, August 21st, 2008

The first review for Click:
From Publishers Weekly
Do Americans really spend that much time surfing porn sites? Which demographic visited Anna Nicole Smith’s Web site most frequently? Who reads Perez Hilton? More than mere trivia nuggets, the answers to these questions define online behaviors among a varied mix of Internet users. Tancer, who leads global research [...]

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